Why Startups Are Like Tough Mudder

Tough Mudder is Intense It's a 12-mile course that forces "mudders" to face their fears -- of heights, suffocation, abandonment, and more -- by overcoming twenty or more obstacles. Consider the "Funky Monkey," a set of monkey bars (greased up with butter and mud) hanging over a pit of cold

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10 Ways to Sell SaaS to Reluctant Prospects (Infographic)

Sell SaaS When You Least Expect It In today's infographic, we're sharing what we have  learned about how to sell SaaS to reluctant prospects. Some prospects don't have much experience with SaaS yet. Hard to believe, but true. A lack of experience is just one explanation for a SaaS buyer's reluctance.

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SaaS: How to Automagically Prevent Non-Payer Churn

SaaS non-payers are the cruelest joke in our industry. Many businesses choose a recurring billing or subscription billing model because they won't have to deal with things like collections. Unfortunately, payment problems are all too common in SaaS. "Unintentional churn is surprisingly common and one of the more preventable issues

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Tech dive into the ChargeOver REST API for metered / usage billing

SaaS businesses and utility companies are typical users of metered billing. Metered billing has significant advantages for businesses and their customers. Customers can economize by paying only for what they need. At the same time, SaaS and other businesses can compete in crowded marketplaces with flexible offerings that are lower

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Startups Should Code Later, Experiment Now

Code Always Seems Like the Answer Code is what drives of developer-heavy SaaS startup team. Most of the answers we seek are in the code we already have or in writing more code. So when someone like lean startup expert Grace Ng advises us to test product concepts with a

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